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658.408 D31 2008
658 B24 1994
658 CH548 1998
658 D63 2000
658 D63 2002
658 K74 1998
658 R22 1993
658 T27 1990
658,4063 P48 2005
658,84 L99 1992
658,840285 B76
658-803 D63 1978
658-803 O31 1964
658. 4012 M61 1995
658.00 D63 1999
658.00 D63 2000
658.00 D63 2001
658.00 D63 2002
658.00 D63 2003
658.001 C75 1993
658.002 B95 2007
658.002 C28 1994
658.002 C28 1995
658.01 C79 2010
658.01 CH534 2016
658.01 F22 2010
658.01 F22 2011
658.01 G82 2011
658.01 P66 2018
658.01 S37 2011
658.022 B74 2002
658.022 E 1983
658.022 F19 2007
658.022 S47 1994
658.02585 M 2012
658.03 B12 2010
658.03 B73 2010
658.03 B82 2010
658.03 D95 1995
658.03 E26 1986
658.03 M12 2010
658.03 N21 2010
658.03 N29 2010
658.03 P34 2010
658.03 P59 1982
658.03 R84 2010
658.03 S76 2010
658.04 G11 1993
658.08 C76 2001
658.11 A81 2007
658.11 M26 1994
658.15 W48 1995
658.18092 S29
658.27 R82
658.3 A72 1991
658.314 A72 1993
658.314 C28 2001
658.314 D35M 1996
658.314 D35P1 1992
658.314 D35P2 1992
658.314 D35R 1994
658.314 D35S1 1991
658.314 D35S1 1995
658.314 D71
658.314 D96 1992
658.314 E68 2002
658.314 E73 1994
658.314 G12 2005
658.314 G16 2004
658.314 G25 1998
658.314 G82 1988 Creatividad
658.314 G82 1990
658.314 G87 1992
658.314 H22 1997
658.314 H22 2000
658.314 H44 2004
658.314 K36 1989
658.314 K57 1971
658.314 L54 2001
658.314 M12 1977
658.314 M18 1992
658.314 M19 2009
658.314 M22 1997
658.314 M84 1993
658.314 N29 2007
658.314 O35 1987
658.314 O71 1994
658.314 P26 2003
658.314 R74 1995
658.314 T77 2004
658.314 W35 1983
658.314 W95 1996
658.3145 F52 1989
658.3154 M14 1992
658.4 C21 2002
658.4 F56 1987
658.4 G43 1997
658.4 H51 2015
658.4 P48 1982
658.40 A76 2019
658.4003 B46 1996
658.4003 B78 1996
658.4003 M69 1996
658.4003 T21 1996
658.4012 A11 2006
658.4012 B41 2006
658.4012 B61 2006
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658.4012 D31 2006
658.4012 D63 2006
658.4012 H19 1991
658.4012 H21 2006
658.4012 H48 2006
658.4012 K19 1990
658.4012 K23 1993
658.4012 K77 2006
658.4012 L32 1991
658.4012 L93 2006
658.4012 M22 1991
658.4012 M43 2013
658.4012 O28 2002
658.4012 P45 2013
658.4012 P48 1993
658.4012 P48 2006
658.4012 P78 2006
658.4012 P84 2006
658.4012 R25 2006
658.4012 R56 2006
658.4012 S82
658.4012 T48 1994
658.4012 T82 1999
658.4012 W21 1995
658.402 G43 2019
658.402 M81 1996
658.403 G14 2010
658.4038011 C48 1996
658.406 G45 1989
658.406 J67 2000
658.406 R56 1995
658.4063 B52 1992
658.4063 CH516 1995
658.4063 G76
658.4063 H19 1995
658.4063 H19G 2000
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658.4063 M22 1996
658.4063 P48R 2006
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658.4063 T68 1985
658.4063 V34 1994
658.408 A32 2019
658.408 A66 2015
658.408 C27 2003
658.408 G75 2020
658.408 N29 2008
658.408 P43 2008
658.4080 A32
658.4092 F54 2004
658.4092 S29 1999
658.4094 A62 2016
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658.45 A11 2007
658.45 B38 2012
658.45 B61
658.45 C28 2006
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658.45 D27 1996
658.45 H72 1990
658.45 I68 1994
658.45 M86 2007
658.45 R24 1991
658.45 T72
658.45 W42 1992
658.5 M36 2004
658.571 M95 2007
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658.575 H16 1974
658.575 S29 1991
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658.5752 V76 1994
658.723 S29 2004
658.8 A39 2001
658.8 A41 1994
658.8 A45 1990
658.8 A69 1999
658.8 A69 2008
658.8 A69 2009
658.8 A69 2012
658.8 A69B 2007
658.8 A69S 2012
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658.8 K77 2012
658.8 K77F 2008
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658.8 M26 2011
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658.8 W56 1992
658.80 A19
658.80 A21 2016
658.80 A66
658.80 A66 2019
658.80 A69 1999
658.80 A69 2008
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658.80 A69B 2007
658.80 A78
658.80 B14 1996
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658.80 C78 1993
658.80 D11
658.80 D57 1996
658.80 D59 2017
658.80 E43
658.80 F62
658.80 F83 2009
658.80 H22 2018
658.80 K87
658.80 M26 2011
658.80 M39 2015
658.80 M89
658.80 O71
658.80 O93 2017
658.80 P63 2017
658.80 P79
658.80 R53 2000
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658.802 CH563 0
658.802 CH563 1990
658.802 D68 1988
658.802 D68 1989
658.802 D68 1990
658.802 D69
658.802 D87 199'0
658.802 D87 1995
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658.802 F86 1982
658.802 G24 2001
658.802 G77 1992
658.802 G78 1992
658.802 G91 1988
658.802 G91 1994
658.802 G91G 1997
658.802 G91G 1998 Administración de Marketing
658.802 H22
658.802 H22 1990
658.802 H43
658.802 H43 1994
658.802 H51 1992
658.802 H88
658.802 H91 1989
658.802 I54
658.802 I54 2001
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658.802 L21 1991
658.802 L21 1995
658.802 L21 2003
658.802 L54
658.802 L54 1965
658.802 L98 1985
658.802 M12 1994
658.802 M16 1993
658.802 M26 1992
658.802 M32 1994
658.802 O21
658.802 O21 1991
658.802 O37 1982
658.802 P54 1990
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658.802 P79 1982
658.802 R25 1991
658.802 R56 1989
658.802 S16 1995
658.802 S16 1996
658.802 S29 1994
658.802 S78
658.802 S78 0
658.802 V21 2012
658.802 V87
658.802 V87 1999
658.802 W56 1986
658.802 W56 1989
658.802 W76
658.802 W76 1995
658.803 A 1979
658.803 A53 1987
658.803 B25 1993
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658.803 B39
658.803 B45 1975
658.803 B73 1994
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658.803 B94 1987
658.803 C61 1990
658.803 C73 1991
658.803 C76 2002
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658.803 C87 1991
658.803 D39 1987
658.803 D63 1978
658.803 D88 1992
658.803 D95 1987
658.803 E26 1987
658.803 E74 1969
658.803 E96 1987
658.803 F54 1990
658.803 G23 1968
658.803 H22 1991
658.803 J36 1969
658.803 L31 1991
658.803 L45 1991
658.803 L66 1986
658.803 L66 1987
658.803 L83 1987
658.803 M12 1983
658.803 M12 1987
658.803 M12 1988
658.803 M12 1993
658.803 M26 1967
658.803 N43 1968
658.803 O31 1963
658.803 O31 1965
658.803 O37 1964
658.803 O73 1990
658.803 P36 1991
658.803 P66 1991
658.803 P84 1992
658.803 R11 1985
658.803 S23 1995
658.803 S42 1988
658.803 S47 1987
658.803 S53 1968
658.803 S66 1991
658.803 S78 1991
658.803 S98 2002 Clientes
658.803 T73 1991
658.803 T73 1993
658.803 V21 2012
658.803 V39 1987
658.803 V47 1968
658.803 W19 1987
658.803 W67 1991
658.803 W78 1968
658.803 Y21 1987
658.805 C33 2011
658.805 C33 2012
658.805 M43 1992
658.805 Q32 2009
658.805 Q39 2002
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658.805 Q39 2005
658.805 Q39 2006
658.805 Q39 2007
658.805 Q39 2008
658.805 Q39 2009
658.805 Q39 2010
658.805 Q39 2012
658.805 Q39 2013
658.8079 A 2005
658.8079 A66 2003
658.8079 M32 2003
658.8079 M32 2005
658.8079 M32 2009
658.8079 M32 2011
658.8079 N29
658.8079 N29 2018
658.8079 P41
658.8079 P59 2006
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658.8092 A21 1999
658.8092 B12
658.8092 B12 2017
658.8094 M88 1990
658.80985 UPC 2017
658.81 J67 2001
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658.8104 W56 1975
658.8105 B62 1996
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658.816 W67 1986
658.82 C75 1978
658.82 G82 1965
658.82 S29 1994
658.82 S29 1995
658.82 S59 1992
658.827 A11 1994
658.827 A32 2000
658.827 A41 2017
658.827 A75 1993
658.827 B17 2020
658.827 B25
658.827 C32 2016
658.827 C34 9217
658.827 C48
658.827 C75 2009
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658.827 C82 2017
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658.827 O44 2013
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658.827 R68 2006
658.827 S38 1995
658.827 T36 2003
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658.827 W56 2005
658.8270985 C76
658.83 B24 1992
658.83 C78 1996
658.8302 W35 1977
658.8315 C83 2011
658.8318 I2 2011
658.8318 K2 2011
658.834 M39 2001
658.8342 A45 2001
658.8342 A48 2013
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658.8342 A69 2017
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658.8342 B45 1986
658.8342 C14 2019
658.8342 D79
658.8342 E88 1996
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658.8342 H39 1960
658.8342 H79 1993
658.8342 K59 2014
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658.8342 P48 2006
658.8342 Q68
658.8342 Q68 2019
658.8342 R68 2000
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658.8342 T87 1976
658.83420985 A69 2000
658.83420985 A69 2010
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658.8343 C34 2014
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658.8343 D37
658.8343 D68 1995
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658.8343 L43 1989
658.8343 M12 1991
658.8343 O21 1989
658.8343 P59 1994
658.8343 R36 2004
658.8343 R71 2001
658.8343 S31 1992
658.8343 S45 1994
658.8343 S46 1994
658.8343 S98 2002
658.8343 T79 1996
658.8343 V37 1994
658.8343 W19 1991
658.8348 A32 2017
658.8348 A39 1997
658.8348 A45 1999
658.8348 A61 2000
658.8348 A61 2004
658.8348 A64 2013
658.8348 A72 2018
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658.8348 C15 1999
658.8348 C24 2020
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658.84 A62
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658.84 B52 2017
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658.840285 B76
658.840285 C35
658.840285 C533
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Documentos en la biblioteca con la clasificación 658.408 D31 2008
Refinar búsquedaLa responsabilidad social como herramienta de construcción de marca / Jonathan Joel Davey Valera / Lima [Perú] : Instituto Peruano de Publicidad (2008)
Título : La responsabilidad social como herramienta de construcción de marca Tipo de documento: texto impreso Autores: Jonathan Joel Davey Valera, Autor Editorial: Lima [Perú] : Instituto Peruano de Publicidad Fecha de publicación: 2008 Colección: Ciclo de Titulación 2008 - II Número de páginas: 119 p Il.: Il.; Col Dimensiones: 30 cm ISBN/ISSN/DL: 5229 Nota general: Tesis para optar al título de profesional técnico en Ciencias Publicitarias Idioma : Español (spa) Clasificación: RESPONSABILIDAD SOCIAL EMPRESARIAL Palabras clave: RESPONSABILIDAD SOCIAL EMPRESARIAL-CASOS Clasificación: 658.408 D31 2008 Resumen:
El objetivo principal de esta tesis fue demostrar que “La responsabilidad social puede ser una herramienta de construcción de marca”, es decir, que el tópico es tratado en base a la práctica de la responsabilidad social ligada a la comunicación de marcas. A partir de ello es que se aplicó una metodología basada en una investigación que utilizó metodología cualitativa, con un diseño de nivel descriptivo, aplicando la técnica de la entrevista semiestructurada. En base a su estructura y objetivos es que la investigación nos dice que la mayoría de los sujetos de estudio consideran que asumir un compromiso con la comunidad requiere de un esfuerzo de visión que articule el trabajo de la empresa con el desarrollo de la comunidad; más allá de cual sea el vehículo. Los entrevistados coinciden en que la RS se convierte en un elemento diferenciador, ante la realidad de que es un concepto relativamente nuevo y las empresas están permanentemente en búsqueda de aquello que las pueda posicionar mejor frente a sus competidores. El estudio arroja que la RS se puede considerar una “Herramienta de construcción de marca”, ya que genera imagen con la particularidad de hacerlo de manera no tradicional y más honesta, además de conectar con la razón de ser de una marca. Finalmente, con la presente tesis, bajo su premisa, queda demostrado que la Responsabilidad Social es una herramienta de construcción de marca si tiene base en acciones que conecten con la personalidad de marca o posicionamiento de la misma.Link: http://catalogo.ipp.edu.pe/index.php?lvl=notice_display&id=5836 La responsabilidad social como herramienta de construcción de marca [texto impreso] / Jonathan Joel Davey Valera, Autor . - Lima (Perú) : Instituto Peruano de Publicidad, 2008 . - 119 p : Il.; Col ; 30 cm. - (Ciclo de Titulación 2008 - II) .
ISSN : 5229
Tesis para optar al título de profesional técnico en Ciencias Publicitarias
Idioma : Español (spa)
Clasificación: RESPONSABILIDAD SOCIAL EMPRESARIAL Palabras clave: RESPONSABILIDAD SOCIAL EMPRESARIAL-CASOS Clasificación: 658.408 D31 2008 Resumen:
El objetivo principal de esta tesis fue demostrar que “La responsabilidad social puede ser una herramienta de construcción de marca”, es decir, que el tópico es tratado en base a la práctica de la responsabilidad social ligada a la comunicación de marcas. A partir de ello es que se aplicó una metodología basada en una investigación que utilizó metodología cualitativa, con un diseño de nivel descriptivo, aplicando la técnica de la entrevista semiestructurada. En base a su estructura y objetivos es que la investigación nos dice que la mayoría de los sujetos de estudio consideran que asumir un compromiso con la comunidad requiere de un esfuerzo de visión que articule el trabajo de la empresa con el desarrollo de la comunidad; más allá de cual sea el vehículo. Los entrevistados coinciden en que la RS se convierte en un elemento diferenciador, ante la realidad de que es un concepto relativamente nuevo y las empresas están permanentemente en búsqueda de aquello que las pueda posicionar mejor frente a sus competidores. El estudio arroja que la RS se puede considerar una “Herramienta de construcción de marca”, ya que genera imagen con la particularidad de hacerlo de manera no tradicional y más honesta, además de conectar con la razón de ser de una marca. Finalmente, con la presente tesis, bajo su premisa, queda demostrado que la Responsabilidad Social es una herramienta de construcción de marca si tiene base en acciones que conecten con la personalidad de marca o posicionamiento de la misma.Link: http://catalogo.ipp.edu.pe/index.php?lvl=notice_display&id=5836 Ejemplares
Código de barras Signatura Tipo de medio Ubicación Sección Estado 5229 658.408 D31 2008 Texto impreso Tesis Tesis Disponible